How to optimise a website for Google

There's more to getting your website found than meets the eye. DotGO goes the extra mile to make sure your company has the best possible chance.

Search Engine Optimisation is intended to make your website more favourable to search engines. That is, to try and be in a good position on a Search Engine Results Page (SERP), for something that potential customers look for, such as Electricians in Guildford, or Business Consultants in Brighton. But there is much more to it than this.

Choosing your SEO strategy

Many small business owners imagine their new website competing immediately with the established corporations on a national and international level. However, unless you are very lucky this will not happen.

The first part of how to optimise a website for google is choosing your battles. Most electricians know better than to try to be found ahead of every other electrician in the UK, for example. Then again, the chances of being in the top ten in a small town are much higher. And with that, the likely enquiries will be from close-by, from clients who are more likely to be interested in hiring their services.

We are geography nerds!

How large a geographic area you choose depends on how many other businesses there are out there, doing the same thing as you. If your business is more specialised you can widen your geographical net, because the amount of competition is likely to be lower. For highly specialised businesses, a UK-wide or global approach may be more profitable.

The ideal sweet spot is a search term that is not overcrowded by rivals, but something that your clients will search for online. Your Content Writer will research this aspect thoroughly, to give your business the best chance of being found in a meaningful search field.

Showing Google what you do

Writing your content using your keywords in a fluent and professional manner is the next step. This involves including your keywords in the on-page content approximately once every 150 words, and including it as the most prominent heading too.

Behind the scenes

Furthermore, your content writer will make sure the meta data, which the website shows to Google to display on its Search Engine Results Page, also displays the keywords, location, and business name. In this way what you do, where you are, and who you are can be discerned by human readers and search engines alike. Rest assured our writers are well-versed in how to optimise a website for Google.

Search intent

We also pay great attention to search intent. This is particularly important for attracting clients who have meaningful intention to make a purchase or enquiry through your website. While gaining views is nice, and does reap long-term rewards in terms of your ranking position, we want to make sure we do our utmost to find you clients who are looking to buy.

Organic search engine results are best!

Here at DotGO, we do our utmost to give you a realistic chance of being found in a meaningful search. With your website content, meta-data, alt tags, and website structure working together, your website has the best possible chance of being looked on favourably by Google. You can circumvent this by organising a Pay Per Click (PPC) campaign. However, even in these instances, a website with high quality content and organic SEO will perform better in its sponsored campaign.

Quality websites get results

Original content is always best. With many other websites the layout may well be templated, and the content itself may be generated by an off-shore copywriter, or even a content generator. Many other website companies do not consider SEO in their content at all, leaving it to chance whether the business will be found. This is the same for a business that chooses to build its own website through WordPress, for example.

Whether you intend to rely on organic SEO or a PPC campaign to attract footfall to your website, quality content, a coordinated SEO strategy, and a clearly structured and well-designed website will be much more effective at finding visitors and keeping them engaged, so they are converted into customers.

If you are thinking about how to optimise a website for Google, let DotGO take the worry off your hands, and make sure your website has the best conceivable chance.