Take Care of Minor Details
Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.
For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.
As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.
Show Customers That You Care About Security
It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.
There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful.
Detailed Product Descriptions and Images
The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.
When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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I had a 5 star service from Luke and Dotgo. What an amazing experience. Luke was so helpful, very knowledgeable. He explained and guided me through the whole process. These guys don't mess about, they mean business. The end product (Website) is so much beautiful. Thanks you guys.
Amazing service. They saw the vision from the start of the project and remained consistent throughout their work.
I had a website that I wasn't particularly happy with, and asked for a call with DotGo to get a quote. From the start the team were friendly, helpful and made the switch so easy. My designer, Faith, was brilliant - listened to what I wanted, and advised me on what would work well. The website she came up with was great, just what I wanted, and with the addition of support from the technical team and copywriting I couldn't have had a better experience. Would highly recommend.
Everything very was very clear. Very simple and took minimal time. The design was beautiful and changes we needed to make very quick. Cost was reasonable.
Overal experience is very good. Faith and the team is very proffessional. Easy to communicate and very flexible. Recommended.
The company being very efficient and professional in the creation of our website, with follow up making sure you are satisfied.
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Faith and the team at DotGo have been fantastic. A great looking and functioning website at affordable and competitive price. Highly recommend 5***** star service.
5 star service from start to finish. Kept up to date through the whole process and the end product is great.
