Take Care of Minor Details
Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.
For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.
As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.
Show Customers That You Care About Security
It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.
There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful.
Detailed Product Descriptions and Images
The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.
When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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Highly recommend DotGo Design because their quality of work and attention to detail is second to no one. I am delighted with my new Website and already welcoming new clients ever since it went live. While working with them, you will find that they are very helpful and prompt in responding to all of your needs Thank you once again.
Cannot recommend them enough. Really patient and friendly. Their expertise really shows.
I called DotGO after calling other Website builders, and I have to say DotGO were by far the best from the moment I called and spoke to Josh, he explained the finances and the process, very polite and was happy to listen to me as I was clueless to the process, he talked me through the financial side so I was clear about the commitment I was making. He then forwarded me to the Website builder Faith who was brilliant, always supportive and listened to what I wanted, I then had a call with the content writer which was very informative, thank you Martin, and I now have a great website. All calls were on time, talked me though the process and felt supported all the way and still do for the future. I am not very great with IT and feel that they actually care about me getting things right and taking my time, the support staff are available to answer questions and offer ongoing support when ever required and I am sure they will be just as good, I am sure I will be calling them. The Website is great and looks very professional, Thank you all at DotGO.
I had the great pleasure of working with DotGo to build my author's website. I am so glad I came across them on Google while searching for website designers. These guys are incredible. The professionalism they exhibit is second to none. During the build process of my website, I had the pleasure of working alongside Faith. What a lovely young lady she is. She was very professional throughout the build; nothing was too much trouble. I cannot fault her work. And trust me when I say this: I am a very hard person to please. Many thanks, faith, and many thanks to the rest of the team at DotGo who still continue to support me.
We can not recommend DotGO enough! Luke and the team have made our website creating journey a well informed fun experience from start to finish. Customer service is so attentive, intelligent and polite. We are thrilled with the finished product. We are already recommending to our friends who will be using DotGo in the future for their projects.
We received excellent service throughout our website build and extremely pleased with the outcome. Would definitely recommend.
There when you need them no problem ??
The team at dotgo were absolutely fantastic. They all took time from Josh at sales, right the way through to the director to understand my situation, and the website that I required. Faith was truly amazing, inserting and removing sections even though they were not discussed about at the beginning she is a fantastic individual to have work for the company. Martin took time to understand my profession, and created content that explained it better than myself. This fantastic team could only be like this as a result of really wanting to do well for their customers and not simply being in the business to make money. I look forward to working with them in the future, and wanted to say a huge thank you to all the team at dotgo.
