Take Care of Minor Details
Trust is rarely eradicated in one fell swoop. One loses trust in something by degrees; it is an incremental process that creeps up on people. You go on a date, for example, and ignore a couple of early red flags, until eventually you enter the zone of The Uncomfortable, and start to think up viable excuses to leave. As a new ecommerce website design, the same process could be happening when customers visit your online shop.
For instance, a customer may notice a very slight typo – one most people gloss over – such as writing “skeptical” instead of “sceptical”. These small writing errors may seem harmless, but aggregated over time, the user will stop taking you seriously. The same thing applies when someone clicks on a broken link, or finds content that is old or irrelevant, looking all clunky in some dark recess of your website.
As a result, it is definitely worth combing over every pocket of your website for any errors, any areas that aren’t watertight. It may seem like a small thing but it can make a monumental difference.
Show Customers That You Care About Security
It is always worth remembering that, despite the ubiquity of online shopping in the present day, many customers regard the process of paying for items online as somewhat precarious. This feeling increases tenfold if you do not present yourself as a secure, ratified, legitimate online store with all the same accessories and buttons that those lovely folks at Amazon – who are, of course, rather trustworthy when it comes to buying stuff (although less so on taxation) – have on their website. So, it therefore makes sense to make an extra effort to present your online shop as secure.
There are many ways to do this. One method would be to employ security-boosting apps that add another layer of protection from viruses and, more importantly perhaps, display a well-known security badge – such as the McAfee Secure – that puts people at ease. Another easy way of boosting consumer confidence in security is through offering multiple payment options – especially PayPal. Following these two steps can be extremely helpful.
Detailed Product Descriptions and Images
The more a customer knows about your product, the more pictures they see, the more compelled they will be to actually purchase your product. When it comes to descriptions, however, this does not mean writing a lot for the sake of writing a lot. Too much fluffy content will not make you look professional. At the same time, not enough detail will mean that the customer has a difficult time trusting your online shop. There is a balance to strike here: strong levels of detail without losing the customer’s interest.
When it comes to product images, however, the more the better. Users will be sceptical if there are just one or two images of a product. They are used to scrolling through multiple images, seeing the product from multiple angles, and you need to make sure that they can do the same with your items. However, it will not matter if they are not optimised and in perfect high-resolution. Failing to have multiple, high-quality and totally consistent images across all products is a sure-fire way of destroying trust in the heart of your customer. They will immediately head elsewhere.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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Overal experience is very good. Faith and the team is very proffessional. Easy to communicate and very flexible. Recommended.
The company being very efficient and professional in the creation of our website, with follow up making sure you are satisfied.
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Faith and the team at DotGo have been fantastic. A great looking and functioning website at affordable and competitive price. Highly recommend 5***** star service.
5 star service from start to finish. Kept up to date through the whole process and the end product is great.
Luke and DotGo were great. Luke was very helpful, always contactable, listening to our story and what we wanted, nothing was too much trouble and communication was unquestionable. They produced a stunning website for us. Very highly recommend.
From the first demo to the final reveal, the Team at DotGo worked tirelessly to bring the ideas locked in my mind to life. Faith and my content writer Richard, listened to what was important to me, the style, content, images, personality and above the functionality. Not only did they completely understand, they gave brilliant suggestions to enhance and improve my ideas. The communication was regular and timely throughout, I always felt "in the loop". The finished site is fantastic, it reflects my business perfectly and provides me with a great Shop Window for the UK. Thank you.
Absolutely brilliant company so far. I've just had my website designed by Luke, and I was SO impressed with his work, and his communication throughout the process. In short, although I have not been with DotGo long enough to vouch for their backup support, so far, I cannot recommend them highly enough. Thank you SO much for a beautiful website!
brilliant, proactive company, who has done a very professional website for me and my business. very supportive and listened to my ideas and implemented them. right from the start when I contacted them, from the sales guy, to designer and content writer, they all have been great!!! Faith my designer, have done a fantastic job of my website and have been very supportive and responsive, then Rich the content writer have done a fab job too, listened and actioned to what I wanted. so all in all thank you so much !!!
