How DotGO Customers Can Make The Most Out Of Their Blog

Blogging is one of the best ways to boost your website's visibility, improve your search engine rankings, and connect with your customers. If you're a DotGO customer and want to use your blog to grow your business, this step-by-step guide will walk you through the entire process—from planning your blog posts to writing and promoting them.

Even if you're not a professional writer, you can create valuable content that will engage your audience and help drive traffic to your site.

Let's start by setting up your free blog inside your DotGO website and learning how to publish your first post.

Your designer may have already set your blog up for you - if not simply follow our quick-start video below. This video is part of a short series that will show you how you can post articles, plug them into your website pages and share them online.

Want us to setup your blog for you? No problem - email support@dotgo.uk and we will help.

Right, now we have your blog up and running - let's start planning your posts!

Step 1: Understand Why Blogging Matters

Before you start, it's important to understand why blogging is so effective. Regular blog posts:

Improve SEO: Blogs help you rank higher in search engines by using relevant keywords and providing fresh content.
Engage Your Audience: They give you a chance to connect with customers, answer their questions, and share your expertise.
Drive Traffic: Well-written blog posts can bring visitors to your site via search engines, social media, and email newsletters.

Websites with blogs have 97% more indexed pages, which means better chances of appearing in search results. (HubSpot)

Websites with blogs have 97% more indexed pages, which means better chances of appearing in search results. (HubSpot)

Step 2: Plan Your Blog Content

Good blogs start with good planning. Here's how to get started:

1. Choose Topics That Matter to Your Audience

Think about the common questions your customers ask or problems they face. These topics make great blog posts because they offer valuable information while positioning you as an expert.

Example Topics:

"How to Choose the Right [Product/Service] for Your Needs"
"5 Common [Industry] Mistakes and How to Avoid Them"
"Top FAQs About [Your Business or Service]"

2. Create a Content Calendar

Planning when and how often to post will help you stay consistent. Whether you post once a week or once a month, consistency is key to keeping your website fresh and engaging.

Pro Tip: Start small—commit to writing one blog post every two weeks, then gradually increase as you get more comfortable.

Step 3: Write Your Blog Post

Now that you have a topic, it's time to write! Here's how to structure your blog post for maximum impact:

1. Craft a Compelling Title

Your title is the first thing readers will see, so make it engaging and descriptive. It should clearly convey what the post is about and include relevant keywords.

Examples:

"Top 5 Tips for Finding the Best [Product/Service] in [Location]"
"How Our [Service] Helps You Save Time and Money"

2. Write a Strong Introduction

The introduction should grab your reader's attention and explain why they should keep reading. You can start by addressing a common problem or question your customers have.

Example: "Are you struggling to choose the right [product/service]? You're not alone! In this post, we'll walk you through the top 5 tips to make the right decision."

3. Break It Down Into Sections

Use headings, bullet points, or numbered lists to break up the content. This makes it easier for readers to skim and find the information they need quickly.

4. Include a Call-to-Action (CTA)

End your blog post with a clear call-to-action. What do you want your readers to do next? Whether it's visiting a product page, signing up for your newsletter, or contacting you for more information, make sure to guide them.

Example: "Ready to get started? Contact us today to learn more about how our [product/service] can help you!"

Blogs generate 67% more leads for small businesses than companies without a blog, making them a valuable tool for conversion. (HubSpot)

Step 4: Promote Your Blog

Once your post is live, it's time to share it with the world!

1. Share on Social Media

Promote your blog on all your social media platforms. Add a short, engaging caption that encourages people to click through and read the post.

Example: "Struggling to find the right [product/service]? Our latest blog post has all the answers! Check it out: [link]"

2. Send an Email to Your List

If you have an email list, let your subscribers know about your new blog post. Include a brief summary and a link to the full article.

3. Repurpose Your Blog Content

You can break your blog post into smaller pieces of content for social media, emails, or even videos. Repurposing your content is a great way to reach a broader audience without creating new material from scratch.

Blogs give you more shareable content: Businesses with blogs experience 126% more lead growth by providing fresh, engaging content to share across social media platforms. (Content Marketing Institute)

How DotGO Can Help

If you're feeling overwhelmed or unsure about how to start blogging, don't worry—DotGO is here to help! Our team can assist you in setting up your blog, optimizing your content for SEO, and even creating posts for you.

Learn more about our professional blog writing package here.