Most social media platforms give you the ability to upload images, written posts, galleries, and videos. With practice and knowhow, you can showcase your business in a variety of ways, and really capture the imagination of your audience.
Going viral
A particularly eye-catching piece of work may catch the attention of other online groups and forums, or be shared far and wide on social media. Always be on the lookout for something that might attract attention, for example a ‘before and after' comparison, or a video montage of you completing a good piece of work.
If you are good with a camera, or even if you are not, make sure to take a picture of every piece of work you are proud of. This way you'll always have an image and a product for any occasion. Try to post more ‘after pictures' than ‘before pictures', and always make it clear in a before-and-after comparison that that is what it is.
Make sure people see what you post
With all social media, having followers is essential. Following other businesses, friends and associates, is a good way to encourage them to follow you back, and you can also encourage clients to follow you for news and information. Interacting with community boards, forums, and well-known pages builds up awareness of your company and brand too. We have a handy guide for how to share work on social media here.
How to share your work on Facebook
To post on Facebook find the part that asks “What's on your mind…” and select a Live Video, Photo, or Highlight Reel as you prefer, or you may wish to simply type what you wish to promote about your business. Most of the time, posting a photo, or series of photos, is the simplest option. The window allows you to schedule your post, and also to swap images around so you can highlight your very best work at the beginning of your portfolio.
How to share your work on Instagram
You can post to Instagram from the home page, once you have a profile. Find the ‘Create' icon in the menu, and then you can upload as many images and videos as you please.
How to share your work on Twitter
If Twitter still exist by the time you read this, you can post images, videos, and related media, along with short snippets of your thoughts, to your followers.
How to share your work on LinkedIn
Posting on LinkedIn is a great way to improve your profile not only with clients, but also with suppliers, potential employees, and other businesses. You can establish yourself as a knowledgeable professional, by sharing helpful and informative posts and guides, as well as news in the field of your business. To post to LinkedIn, use the ‘start a post' function in the uppermost section of the home page.
How to post a video on YouTube
Posting videos to YouTube is a great way to build a following online. You can also show clients and potential customers how you go about creating your products, or you can post helpful, informative videos on how to maintain or improve an item. To upload to YouTube, find the ‘Create' icon, which is an outline of a video camera with a plus sign, and upload your video from your PC. This can take a long time, depending on the length of the video.
DotGO are here to help
As part of our Complete Package, DotGO will write blogs for you, and help create a presence on Facebook, Instagram, Twitter, and LinkedIn. Alongside this, our expert designers will perform the following for your online brand:
- Full logo design for your business
- Creating social media accounts
- Creation of banners and headers from your branding
- Linking each social media account to and from your website
- Creating professional-looking blogs and headers
Posting to the right place is also really important to make sure you catch the tone for your audience. Find out which social media platforms are best for your business here.
More advice for small business owners from DotGO
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