Black Friday: It's not just for ecommerce

Whether your business sells online, or offers services that require enquiries, preparing for Black Friday is essential to stand out in the sea of deals. Here's a step-by-step guide to help you get your business ready for Black Friday 2024.

1. Plan Your Black Friday Deals Early

Start by planning your offers well in advance and consider what products or services you want to promote. Make your deals enticing but sustainable, ensuring you maintain profit margins while offering great value.

  • Focus on your most popular products
  • Decide how much of a discount you can offer
  • Identify which of your services or products are low cost/low effort for you, but high value for your customers
  • Are there any additional deals you can offer, such as free delivery or a free gift with purchases?

2. Prepare Your Website for Black Friday

Whether you have an eCommerce site or not, your website is often the first-place customers will visit to learn about your Black Friday offers. Here's how to prepare it:

  • Create a dedicated sale page: Highlight your Black Friday deals on a prominent page, making it easy for customers to find your offers.
  • Utilise live chat to make your sale known: Set up live chat to give out discount codes to your customers as they land on your site.
  • Update your Home page with your latest offers: Upload a temporary ‘Black Friday' banner to advertise your sale, add new sections on your home page to give more details on your sale and link through to the products on offer.
  • Write blog posts and use pop-ups
  • Make it easy for customers to buy: If you haven't already, setting up Klarna and Clearpay on your checkout will give your customers more options when buying.

3. Create a Black Friday Social Media Plan

Social media is one of the most effective ways to spread the word about your Black Friday promotions. Here's how to maximize your impact:

  • What to post: Share sneak peeks of upcoming deals, countdown posts leading up to Black Friday. Create urgency with limited-time offers or flash sales that last only for a few hours.
  • Where to post: Focus on the platforms where your audience is most active—Instagram, Facebook, and X (formerly Twitter) are popular for Black Friday promotions. For B2B businesses, LinkedIn can also be a great option to reach professional audiences.
  • Use Stories and Live Video: Engage your audience with real-time updates on deals via Instagram Stories, Facebook Stories, or live videos. This creates excitement and a sense of urgency.

4. Maximize Local Search and Your Google Business Listing

Local businesses should not underestimate the power of local search. Make sure your Google Business Listing is up-to-date with your holiday hours and any special Black Friday promotions. You can even use Google Posts to share timely updates about your deals, helping local customers find your business easily.

5. Post-Sale Engagement

Don't forget about the aftermath! Continue engaging with customers after Black Friday to nurture long-term relationships. Send thank-you emails to encourage them to leave reviews on your website or social media pages.

 

Final Thoughts

Black Friday is a huge opportunity for businesses, but success requires preparation. Whether you're selling products online, in-store, or offering services, following these tips will help you maximize your results. Focus on promoting your deals through social media, optimizing your website for the rush, and make it easy for customers to shop with you. With the right strategy, your Black Friday can be a profitable and exciting experience for both your business and your customers.

 

If you would like help setting your business up for the Black Friday rush, don't hesitate to get in touch with us!

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