Registration
Forcing people to create an account as they reach the payment process on your online shop is a major turn off for first-time consumers, and will usually culminate in them abandoning their cart (especially on mobile, where the cart abandonment rate is 83%). When it comes to the moment of truth – the payment – it makes no sense to suddenly redirect your customer elsewhere. While getting people to sign up is great for the creation of a mailing list, most people avoid doing precisely that because they do not want to be bombarded with emails.
Instead, set up an option that gives the first-time customer the choice of continuing as a guest. This means that they just need to click one extra button. The seamlessness and tidiness of your payment process is therefore uninterrupted.
Payment
The most important aspect of the payment section – a practice followed by all major outlets – is to have multiple payment options available to the customer. Offering just credit or debit card payment is not enough; the insertion of a PayPal option means that, if the customer is already logged into their PayPal account, they can pay with just one touch. Apple Pay does something similar too. Including these options, therefore, is absolutely necessary for any ‘professional’ ecommerce website design.
Moreover, to have a fully comprehensive payment section, it is important to demonstrate to your customer that payments are completely secure. While multiple payment options and SSL security certificates go some way to achieving this, the customer may not be fully satisfied until they see a security badge – verification that a major security provider, like McAfee, is supporting your ecommerce website design. After all, you cannot be too careful.
Shipping
If you can afford to offer your customers free shipping, happy days. Chances are, though, that you will need to attach some shipping options with varying costs, and it is important to not spring this on the customer at the last minute, for this can often cause them to abandon their cart. Be sure to make the shipping fee totally unambiguous in the checkout process. Showing them the expected delivery date, based on their order date and shipping method, is another way of adding to the professionalism of your ecommerce website design.
You may be offering the standard duopoly of either first class postage or standard shipping. And that is fine. But with DotGO’s ecommerce website design system, you can set up specific delivery bands which, by factoring in weight of order and customer location, determine a more particular shipping cost. This feature adds another veneer of professionalism to your online shop.
Confirmation Email
No payment is complete without a prompt, professional-looking and personalised confirmation email. Customers are always anxious to see this go through. And with DotGO’s ecommerce website design system, you can go even further for your customer by inserting a specific personalised message – along with recommendations to look at similar products – for each item in your online shop.
You can even attach a downloadable file or link – articles, instructions, video content, etc. – to each item using our ‘Digital Links and Downloads’ feature. This means that every purchase is equipped by a unique message and a piece of relevant downloadable content. Suddenly, an automated, lifeless post-sale email becomes something that the customer can appreciate and make use of. These little things add up to mean a lot, after all.
We believe there is a place for good-old-fashioned customer service on the Internet. It's in our DNA. Our different approach has made a big impression on our customers and a huge difference to their businesses.
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Highly recommend DotGo Design because their quality of work and attention to detail is second to no one. I am delighted with my new Website and already welcoming new clients ever since it went live. While working with them, you will find that they are very helpful and prompt in responding to all of your needs Thank you once again.
Cannot recommend them enough. Really patient and friendly. Their expertise really shows.
I called DotGO after calling other Website builders, and I have to say DotGO were by far the best from the moment I called and spoke to Josh, he explained the finances and the process, very polite and was happy to listen to me as I was clueless to the process, he talked me through the financial side so I was clear about the commitment I was making. He then forwarded me to the Website builder Faith who was brilliant, always supportive and listened to what I wanted, I then had a call with the content writer which was very informative, thank you Martin, and I now have a great website. All calls were on time, talked me though the process and felt supported all the way and still do for the future. I am not very great with IT and feel that they actually care about me getting things right and taking my time, the support staff are available to answer questions and offer ongoing support when ever required and I am sure they will be just as good, I am sure I will be calling them. The Website is great and looks very professional, Thank you all at DotGO.
I had the great pleasure of working with DotGo to build my author's website. I am so glad I came across them on Google while searching for website designers. These guys are incredible. The professionalism they exhibit is second to none. During the build process of my website, I had the pleasure of working alongside Faith. What a lovely young lady she is. She was very professional throughout the build; nothing was too much trouble. I cannot fault her work. And trust me when I say this: I am a very hard person to please. Many thanks, faith, and many thanks to the rest of the team at DotGo who still continue to support me.
We can not recommend DotGO enough! Luke and the team have made our website creating journey a well informed fun experience from start to finish. Customer service is so attentive, intelligent and polite. We are thrilled with the finished product. We are already recommending to our friends who will be using DotGo in the future for their projects.
We received excellent service throughout our website build and extremely pleased with the outcome. Would definitely recommend.
There when you need them no problem ??
The team at dotgo were absolutely fantastic. They all took time from Josh at sales, right the way through to the director to understand my situation, and the website that I required. Faith was truly amazing, inserting and removing sections even though they were not discussed about at the beginning she is a fantastic individual to have work for the company. Martin took time to understand my profession, and created content that explained it better than myself. This fantastic team could only be like this as a result of really wanting to do well for their customers and not simply being in the business to make money. I look forward to working with them in the future, and wanted to say a huge thank you to all the team at dotgo.
